Virgin Coconut Oil (Urukku Velichenna) is a premium, traditionally prepared coconut oil made from fresh coconut milk rather than dried copra. Widely used in Kerala, it is known for its rich aroma, superior purity, and high nutritional value. “Urukku Velichenna” refers to the traditional method where coconut milk is slowly heated to extract pure oil, resulting in a flavorful and nutrient-rich product.